The Rare Goods approach to this opportunity includes leveraging our partnerships, production capabilities, and expertise outside of NFTs to create more content and value for you. We currently support several Universities and have relationships with many of the key stakeholders who will also run point on NFTs allowing us to move quickly as a trusted partner, while also understanding the complexities, restrictions, and nuances of working with major Universities and Conferences.  Not only will we maximize the opportunity of your licensed game footage, but we will also use our team and resources to create original content on behalf of the Catapult schools to supplement drop timelines and strategic offerings, creating more revenue and opportunities.

Our team of experts will work hand in hand with the conference to determine the best release structures and strategies for drops over the next 36 months. We are confident that a successful launch can happen this summer. 

While we understand that a detailed roadmap for each school would require individual meetings with the university staff and marketing departments, we have developed key elements for a successful launch of this scale. Namely, Fan Engagement, Strategic Methodology and Deployment, and University Calendar. These three key components combine to create a release plan that maximizes impact and sales. 

For Fan Engagement, we have developed a scaled “Fan 3.0 Program” that will market and drop pre-sales to fans of each school. This drop will also communicate the scale and vision for the launch in a way that grabs the public’s attention and energizes the fan base ready to claim their unique piece in the University’s history. Each university will have a microsite that explains the outline of the drop, bread crumbs on what to expect, invite people to create an account, and above all purchase early premium access to the NFT drops or even purchase access to select NFTs offered exclusively through the pre-sale and not in the drop itself. Data gathered in Fan 3.0 will be used to influence the drop campaigns as a whole. This also begins an early revenue stream into the project.

Rare Goods will couple Fan Engagement with Strategic Methodology and Deployment plans drawn in conjunction with marketing milestones for the conference as a whole and with the individual universities. These plans will include discussions and decisions made on the best deployment strategy and best practices observed in the NFT space. During this process, we will couple proven methods for NFT releases with university-specific needs and desires to ensure a smooth and successful initial drop campaign and campaigns over the next three years. 

The third signpost in a successful NFT campaign is having an intimate knowledge of each university’s culture and rhythms. Each school calendar is full of key dates, deep traditions, events, anniversaries, unspoken and unwritten rules that govern the ebbs and flows during the year. Our team has been working with universities for the last decade to understand these vital details in a school’s operations. Although much of this will be accomplished in Q1 and Q2, ongoing data capture will help inform the campaigns coming in 2023 & 2024. 

Below is a general breakdown of what to expect considering the above ideas and other standard practices.