partnership exposure
Your partnership comes with a comprehensive package that offers significant benefits and global exposure. Benefits repeat each year through the duration of the partnership.
Intellectual Property Rights
Use of Ohio State Athletics logo and "Proud Sponsor" designation across marketing channels, including digital display ads, connected TV, social media, and custom co-branded campaigns.
Gameday Signage
We help maximize your brand's presence with dynamic LED signage during high-attendance sports events. Engage with over a million fans annually through impactful, high-visibility placements at premier football and basketball games.
- Ohio Stadium – Football: East & West Sideline LED and Portal LED signage at the Ohio Stadium with an expected total season attendance of 830,336 across 8 home games.
- Schottenstein Center (for Men’s Basketball, Women’s Basketball, and Men’s Ice Hockey): Center-Hung Upper & Lower LED and 360 LED signage with over 415,000 annual attendance across 50 home games.
Ultimate Fan Engagement Campaign
Launch a high-impact co-branded campaign with Ohio State Athletics to drive membership and amplify exposure. Leverage our reach to offer fans an exclusive Ultimate Fan Prize Pack, including tickets to major games and an all-expenses-paid trip to the College Football National Championship, promoted across our robust social channels.
- Ohio State Football (@ohiostatefb): 1.1M followers.
- Ohio State Athletics (@OhioStAthletics): 658.8k followers.
- Ohio State Men’s Basketball (@ohiostatehoops): 205k followers.
- Ohio State Alumni Association (@theohiostatealumni): 60.6k total followers.
- Ohio State Women’s Volleyball (@ohiostatewvb): 247.6k followers on TikTok.
Strategic Social Media Promotion
Enhance your brand's digital footprint through social media promotions with Ohio State Athletics. Benefit from guaranteed exposure with multiple posts across all our key platforms, ensuring significant engagement and visibility.
Comprehensive Digital Engagement Package
Comprehensive digital promotion package via Ohio State Athletics. This partnership includes targeted push notifications, frequent features in our weekly email newsletters, engaging social media content, and on-site promotional banners, all highlighting your brand's pivotal role in powering the OSU+ program.
Premier Access and Hospitality Experience
Join our team and meet the key partners in person at one of Ohio State's most coveted events and experiences, including invitations to special shows and private tours, along with VIP and hospitality passes for game days. Enjoy the luxury of a private suite at select football and basketball games, enhancing your connection with key stakeholders in an elite setting.
partnership integration
As the integral blockchain technology behind OSU+, your technology will drive the core functionality and on-chain activities. This partnership places your technology at the heart of a program that the whole industry will be watching.
Official Blockchain Designation
Become the distinguished blockchain foundation for OSU+, prominently featured as the "Powered by ____" and Official Ohio State Proud Blockchain Partner. This exclusive contract positions your technology at the forefront of our digital initiative with one of the most valuable brands in all of Sports, enhancing your brand's leadership in innovation.
Strategic Blockchain Partnership
A primary goal of this opportunity is to secure a partner whose commitment transcends financial investment; we aim to harness your expertise, resources, and innovative spirit to forge a comprehensive engagement. This partnership will showcase the transformative power of blockchain, setting a benchmark in the industry and fostering growth, revenue, and success for all stakeholders.
Gameday Signage
We help maximize your brand's presence with dynamic LED signage during high-attendance sports events. Engage with over a million fans annually through impactful, high-visibility placements at premier football and basketball games.
- Ohio Stadium – Football: East & West Sideline LED and Portal LED signage at the Ohio Stadium with an expected total season attendance of 830,336 across 8 home games.
- Schottenstein Center (for Men’s Basketball, Women’s Basketball, and Men’s Ice Hockey): Center-Hung Upper & Lower LED and 360 LED signage with over 415,000 annual attendance across 50 home games.
Ultimate Fan Engagement Campaign
Launch a high-impact co-branded campaign with Ohio State Athletics to drive membership and amplify exposure. Leverage our reach to offer fans an exclusive Ultimate Fan Prize Pack, including tickets to major games and an all-expenses-paid trip to the College Football National Championship, promoted across our robust social channels.
- Ohio State Football (@ohiostatefb): 1.1M followers.
- Ohio State Athletics (@OhioStAthletics): 658.8k followers.
- Ohio State Men’s Basketball (@ohiostatehoops): 205k followers.
- Ohio State Alumni Association (@theohiostatealumni): 60.6k total followers.
- Ohio State Women’s Volleyball (@ohiostatewvb): 247.6k followers on TikTok.
Strategic Social Media Promotion
Enhance your brand's digital footprint through social media promotions with Ohio State Athletics. Benefit from guaranteed exposure with multiple posts across all our key platforms, ensuring significant engagement and visibility.
Comprehensive Digital Engagement Package
Comprehensive digital promotion package via Ohio State Athletics. This partnership includes targeted push notifications, frequent features in our weekly email newsletters, engaging social media content, and on-site promotional banners, all highlighting your brand's pivotal role in powering the OSU+ program.
Premier Access and Hospitality Experience
Join our team and meet the key partners in person at one of Ohio State's most coveted events and experiences, including invitations to special shows and private tours, along with VIP and hospitality passes for game days. Enjoy the luxury of a private suite at select football and basketball games, enhancing your connection with key stakeholders in an elite setting.
Concept + Action = Reality
LAUNCH TIMELINE
- Official Program and Partnership Announcement
- Joint Press Release
- Early Access OptIn with Contest Entries
- Soft Launch: Initiate social media presence and open community Discord server to begin engaging with early adopters.
- Helmet and Sticker Claiming: Fans start their personalized journey by claiming their initial Buckeye helmet and collectible stickers.
- Founder's Token Drops: Exclusive NFT drops for early supporters, granting special access and future benefits.
- These will be free and the first tokens to hit the MP.
- Vinyl Toy 1st Presale: Launch of the first series of collectible vinyl toys.
- Back to School Contests and Achievements dropped and promoted to students.
- Target of Partnership Announcement with Former Ohio State Quarterback and NFL All-Star, CJ Stroud: Officially unveiling the collaboration with star player CJ Stroud to boost fan engagement and program visibility.
- Football Kick-off Experience Tokens: Distribution of tokens that offer unique game day experiences.
- Experience Drops: Release of game tickets for highly anticipated football games.
- First Smart Posters: Introduction of interactive posters with NFC capabilities that link to digital content.
- OSU+ Tailgate Party: Host a large-scale tailgate party featuring player guests, enhancing game day experiences.
- Campus Raids and Community Meet-Ups: Begin regular community engagement events both on and off campus to maintain and grow fan involvement.
- Road Game Tailgate and Ticket Tokens: Offer tailgate experiences and ticket tokens for away games to maintain fan engagement throughout the season.
- Special Local Event: Host an exclusive event for members in the local community.
- Major Ohio State vs Michigan Activations: Deploy significant promotional activities and special content for the OSU vs Michigan game, one of the most anticipated events of the season.
- Second Pair of National Championship Tickets Reward Drop
- Buck Icons Launch: Release of Buck Icons, adding a significant new layer to the digital collectibles within the OSU+ ecosystem.
