Empowering Fans, Enhancing Loyalty.
Web3 isn’t about tokens, NFTs, or the evolution of the metaverse—it’s about how the next chapter of the web reimagines the relationships between people and brands.
In this new chapter, we are driven by a vision to involve and reward the passion of every fan. We’re building a community where every interaction counts, every show of support is measured, and every ounce of passion is recognized.
We’re moving beyond traditional models of fan engagement. With OSU+, we leverage the latest technological advancements to ensure that loyalty is not only recognized—it’s owned. Here, every fan is an integral part of a thriving community, and their enthusiasm helps to craft a richer, more connected experience.
OSU+ is more than a platform; it’s a movement to transform how fans interact with and influence their beloved community, ensuring their passion truly has a purpose.
We are seeking a visionary partner to help turn groundbreaking ideas into reality. Join us in shaping the future of fan engagement.
The Next Evolution of Fan Engagement
Harnessing Web3 for True Loyalty
Engage
A better way to cultivate community
At OSU+, we kickstart engagement with a platform that's all about interactive, real-time participation. Whether it's live events, discussions, or fun challenges, we're creating diverse opportunities for everyone to be part of a lively and welcoming community. Our approach makes every interaction smooth and enriching, paving the way for a dynamic fan experience.
Enhance
We're Changing the Attitude and focused on Gratitude
We transform the way rewards and recognition are given in the OSU+ community. Our system automates gratitude that contributions are acknowledged and rewarded clearly and consistently. This not only gives rewards like NFTs and tokens real value but also offers exclusive access, boosting user engagement and enhancing the community connection.
Expand
Sustaining Engagement with Culture and Community
We maintain and amplify user engagement over time, letting the fans own their achievements. OSU+ will continuously introduce innovative features that keep the community engaged and growing. This approach ensures that our platform retains community and scales naturally.
we see you, fans
OSU+ is the first Blockchain Driven Muti-Channel Loyalty Program.
Fans earn points, achievements, and rewards simply by staying connected with Ohio State.
Token-Based Rewards System
The OSU+ token-based rewards system is designed to incentivize and recognize all forms of participation within the platform, from simple interactions to significant contributions. Utilizing blockchain technology, this system ensures transparency, security, and fairness in distributing rewards.
Activity Tokens
Users earn tokens for daily logins, posting comments, sharing content, and participating in community discussions. These tokens can be accumulated and used within the OSU+ ecosystem.
Achievement Tokens
For more significant actions, such as attending a game, leveling up in the program, or contributing to the community, users receive achievement tokens, which carry higher value and rewards.
Blockchain Badges
Achieving certain token thresholds or completing specific challenges earns users digital badges and certificates, enhancing their profile and credibility within the community.
Digital Memberships
Fans and customers will have access to exclusive content, products, and opportunities based on their membership level. We can set various price/access tiers and give discounts for purchasing an annual subscription vs monthly.
NFTs
Beyond online content and streaming access, we create a full primary and secondary NFT marketplace with exclusive content. Customers can buy sell and trade without needing a digital wallet and can pay with a credit card.
Collectibles and Merchandise
Beyond the low-logistics digital products listed above, the system can also sell traditional items such as memorabilia and collectibles. These are often paired with NFTs, but are not required to be.
Dynamic Sale Types
- Time-based auctions
- Popcorn Bidding auctions
- Direct Purchase
- Limited time Products
Event-Specific Passes
For high-value exclusive events, we will charge for access to specific content or tickets independently of OSU+ membership access. Examples include specific games, sideline access, VIP Tours, online events, and more.
Were Staying Connected is Rewarded
When a user completes any of the activities in our platform, they earn points, rewards and achievements.
As users earn points, we mint and tokenize their achievements, rewards and collectibles to the Blockchain.
every action
has an upside
To more you do, the more you get
Fans engage with Ohio State like they love to do, but now, we recognize and reward them for it in a whole new way.
view social content watch a video register your merch attend a game share to social media level up refer a friend purchase a product find hidden reward
earn 500 points get a discount code unlock exclusive content earn a reward unlock an NFT get early access be entered to win get free shipping get Air Drop win the sweepstakes
wow-worthy contests
Members of OSU+ earn chances to win incredible prizes with EVERY action they take. Rewards are primarily based on engagement, not just purchases.
- VIP Sideline Access to Games
- Access to Special Events
- Trip to the National Championship Game and Final Four Tournament
- Rare and Limited Edition Digital Collectible
- Plus much more
Exclusive Benefits
We create ongoing benefits designed to enhance the engagement and loyalty of OSU+ members by providing unique, value-added experiences and collectibles.
- Token-Gated Rewards and Products
- Random Air Drops
- Exclusive Partner Deals and Discounts
- Collectible NFTs earned or purchased
bringing existing
merch to life
Millions of officially licensed merchandise sold worldwide are already tied to our loyalty engine. OSU+ will bring a new dimension to this activation by offering perks, rewards, and tokens to customers that register for their products.
- Licensees gain added vaule and help promote the initiative
- Works wherever OSU products are sold
- Rewards the consumer and drives new user signups back to OSU+
- Increases on-chain activity
blockchain badges
Fans earn and collect exclusive NFTs, configured as special badges, and gain access to unique digital and physical merchandise that showcases their loyalty and enhances their connection to the community.
- Infinitely Configurable and Supports Any Use Case
- Eliminates the reliance on physical prize fulfillment
- Each is Minted to Your Blockchain
- Achievements can be displayed on a public profile
- Increases on-chain activity
partnership exposure
Your partnership comes with a comprehensive package that offers significant benefits and global exposure. Benefits repeat each year through the duration of the partnership.
Intellectual Property Rights
Use of Ohio State Athletics logo and "Proud Sponsor" designation across marketing channels, including digital display ads, connected TV, social media, and custom co-branded campaigns.
Gameday Signage
We help maximize your brand's presence with dynamic LED signage during high-attendance sports events. Engage with over a million fans annually through impactful, high-visibility placements at premier football and basketball games.
- Ohio Stadium – Football: East & West Sideline LED and Portal LED signage at the Ohio Stadium with an expected total season attendance of 830,336 across 8 home games.
- Schottenstein Center (for Men’s Basketball, Women’s Basketball, and Men’s Ice Hockey): Center-Hung Upper & Lower LED and 360 LED signage with over 415,000 annual attendance across 50 home games.
Ultimate Fan Engagement Campaign
Launch a high-impact co-branded campaign with Ohio State Athletics to drive membership and amplify exposure. Leverage our reach to offer fans an exclusive Ultimate Fan Prize Pack, including tickets to major games and an all-expenses-paid trip to the College Football National Championship, promoted across our robust social channels.
Athletics Social Media Reach:
- Ohio State Football (@ohiostatefb): 1.1M followers.
- Ohio State Athletics (@OhioStAthletics): 658.8k followers.
- Ohio State Men’s Basketball (@ohiostatehoops): 205k followers.
- Ohio State Alumni Association (@theohiostatealumni): 60.6k total followers.
- Ohio State Women’s Volleyball (@ohiostatewvb): 247.6k followers on TikTok.
Strategic Social Media Promotion
Enhance your brand's digital footprint through social media promotions with Ohio State Athletics. Benefit from guaranteed exposure with multiple posts across all our key platforms, ensuring significant engagement and visibility.
Comprehensive Digital Engagement Package
Comprehensive digital promotion package via Ohio State Athletics. This partnership includes targeted push notifications, frequent features in our weekly email newsletters, engaging social media content, and on-site promotional banners, all highlighting your brand's pivotal role in powering the OSU+ program.
Premier Access and Hospitality Experience
Join our team and meet the key partners in person at one of Ohio State's most coveted events and experiences, including invitations to special shows and private tours, along with VIP and hospitality passes for game days. Enjoy the luxury of a private suite at select football and basketball games, enhancing your connection with key stakeholders in an elite setting.
SOCIAL
Social Media Engagement Strategy
OSU+ is harnessing the power of social media to transform fan engagement into a dynamic and interactive community experience. Our strategy focuses on leveraging cutting-edge technology and creative content to build loyalty, reward participation, and foster a vibrant online community.
Key Activities
Tailored Content Creation: Develop unique, engaging content that resonates with different segments of the Ohio State fan base, including real-time game updates, behind-the-scenes footage, and interactive polls.
Rewarding Engagement: Implement a rewards system where fans earn tokens or points for engaging with content, sharing posts, or participating in challenges. These can be redeemed for exclusive content, merchandise, or experiences.
Influencer Collaborations: Partner with popular Ohio State alumni, athletes, and influencers to amplify our reach and engage with a broader audience.
Live Sessions and Q&As: Host regular live streams featuring athletes, coaches, or notable alumni, where fans can interact directly, ask questions, and gain deeper insights into the Ohio State community.
Virtual Events and Watch Parties: Organize virtual events and watch parties during game days to enhance the sense of community and shared experience among fans.
User-Generated Content Campaigns: Encourage fans to share their own stories, photos, and videos showing their Buckeye pride, with the best content featured on our official channels.
Analytics-Driven Strategy: Utilize advanced analytics tools to track engagement and tailor our approach based on what content performs best and drives the most meaningful interactions.
ATHLETICS
Athletics Engagement Strategy
The OSU+ Athletics Engagement Strategy is designed to leverage the star power of Ohio State athletes and coaches, as well as the excitement of athletic events, to deepen fan involvement and enhance the community experience. By integrating these key elements, we aim to create an engaging, immersive platform that celebrates Ohio State’s athletic excellence.
Key Activities
Athlete and Coach Features: Regularly feature athletes and coaches in a series of spotlight articles, videos, and interactive content that provide insights into their routines, strategies, and personal stories.
Exclusive Behind-the-Scenes Access: Offer fans a behind-the-scenes look at training sessions, locker room pep talks, and game day preparations via live streams and exclusive video content, bringing fans closer to their favorite teams.
Engagement Through Gamification: Introduce interactive games and challenges related to athletic events, where fans can predict game outcomes, participate in virtual competitions, and win OSU+ points or rewards.
Athlete-Led Workshops and Clinics: Organize virtual and in-person workshops or clinics where athletes and coaches teach fans techniques, workout routines, or team strategies, fostering a deeper connection and understanding of the sports.
Live Q&A Sessions: Host live Q&A sessions with athletes and coaches after major games or during the off-season, giving fans the opportunity to engage directly and get answers to their burning questions.
Event-Based Activities: Utilize athletic events as opportunities to launch special NFTs, digital collectibles, or limited-time merchandise that celebrate significant victories, seasons, or anniversaries.
Athletic Community Events: Create events such as fan meet-ups, pre-game tailgates, and post-game discussions in digital formats to enhance community bonding and fan loyalty.
CAMPUS
Campus Engagement Strategy
The OSU+ Campus Connection Strategy is crafted to enrich the Ohio State University student experience by intertwining digital innovations with traditional campus life. This plan leverages unique rewards, digital interactions, and real-world events to strengthen student involvement and foster a thriving academic and social environment.
Key Activities
Dynamic Student Profiles: Implement digital profiles for students on the OSU+ platform, showcasing their academic achievements, extracurricular activities, and campus contributions. These profiles can be integrated with blockchain to validate and celebrate their accomplishments.
Smart Campus Events: Utilize IoT and smart technologies to enhance campus events, making them more interactive and immersive. From smart ticketing for sports games to AR-enhanced cultural festivals, integrate technology to elevate the student experience.
Blockchain-based Reward System: Establish a blockchain-based system to reward students for academic excellence, community service, and campus engagement. Rewards could be in the form of OSU+ tokens that students can redeem for course materials, food on campus, or even exclusive experiences.
Student Spotlights and Achievements: Feature student achievements and stories through monthly spotlights that showcase academic excellence, extracurricular involvement, and personal growth stories on OSU+ platforms.
Interactive Campus Meetups: Organize regular meetups that bring students together for networking, collaboration, and entertainment. These can range from tech talks and workshops to cultural nights and sports viewing parties, encouraging active participation in campus life.
Gamified Academic Challenges: Introduce gamified challenges related to coursework or campus milestones, where students can earn points or badges for academic achievements, participation in club activities, or community service. Rewards could include exclusive digital content, priority registration for events, or OSU+ merchandise.
Exclusive Experiences and Rewards: Offer rewards for student involvement such as exclusive access to guest lectures, special seating at athletic events, or opportunities for internships. These incentives aim to encourage continued engagement and excellence among students.
STADIUM
Stadium and Athletic Venues Engagement
The OSU+ Stadium and Athletic Venues Engagement Strategy aims to transform game-day experiences through innovative digital interactions and community-centered events. This strategy leverages cutting-edge technology to enhance fan participation, both at home and away games, creating a seamless, engaging atmosphere for every Buckeye supporter.
Key Activities
IRL Experiences: Amplify the game-day atmosphere with in-real-life experiences like enhanced tailgate parties and club nights. These gatherings are designed to foster community spirit and enhance fan engagement through physical and digital integrations .
Social Audio Engagements: Utilize platforms like Twitter Spaces and Discord AMAs to connect fans during games, offering real-time discussions, coach insights, and player interviews that deepen the game-day experience .
Phygital Merchandise: Introduce NFC-enabled collectibles at games which fans can collect or purchase. These items bridge the gap between physical and digital, offering fans unique memorabilia that come with exclusive digital content, enhancing the fan experience and value .
Exclusive Digital Collectibles: Release digital collectibles in real-time to mark memorable events or big game wins. These collectibles not only serve as keepsakes but also as tokens of participation and loyalty, available exclusively during home or significant away games .
Experience Tokens: Offer experience tokens during key games, which can be redeemed for unique experiences like post-game meet-and-greets with athletes, or special access to pre-game activities. These tokens use blockchain technology to ensure exclusivity and security .
ACADEMICS
Academic Engagement Strategy
The OSU+ Academic Engagement Strategy harnesses innovative blockchain technology to enrich the educational experience and highlight Ohio State’s academic excellence. This plan focuses on rewarding engagement with academic content, thus promoting the university as a premier academic institution. Through digital rewards, interactive learning tools, and community-driven academic activities, OSU+ fosters a culture of recognition and achievement across the university community.
Key Activities
Digital Badges and Certificates: Offer digital badges and blockchain-certified certificates to recognize student achievements and participation in various academic and extracurricular activities. These digital accolades provide a verifiable and prestigious way to showcase student accomplishments on professional platforms like LinkedIn.
Virtual Guest Lectures and Seminars: Leverage the OSU+ platform to host virtual guest lectures and seminars featuring industry leaders and academics from around the world. This initiative will not only enrich the academic curriculum but also provide students with global perspectives on emerging technologies.
Rewarding Academic Engagement: Implement a system within the OSU+ platform to reward students, faculty, and alumni for watching educational videos, reading articles, or sharing content related to Ohio State’s academic achievements and updates. By incentivizing engagement with academic content, this feature helps underline Ohio State’s status as a premier academic institution. Rewards could be in the form of digital badges, points towards exclusive content access, or discounts on campus events and merchandise, motivating the community to stay informed and actively promote the university’s educational values and successes.
VIRTUAL
Always online virtual tactics
The OSU+ Virtual Engagement and Digital Marketplace Strategy is designed to enhance online interactions and maximize the utility of digital rewards and activities within the OSU community. By integrating advanced social platforms and blockchain technology, this strategy aims to create a vibrant, interactive digital environment for fans that is online 24/7.
Key Activities
Interactive OSU+ Platform: The OSU+ platform itself is designed to be a dynamic and engaging hub for fans, providing constant updates and hosting a variety of digital activities. Fans can participate in challenges, complete digital quests, and interact with various content to earn rewards. This continuous interaction keeps the community active and engaged, offering fans numerous opportunities to be recognized and rewarded for their loyalty and participation.
Secondary Marketplace for NFTs: Establish a robust secondary marketplace within the OSU+ ecosystem, where fans can trade and sell NFTs, including digital collectibles and experience tokens. This marketplace not only enhances the value of OSU+ NFTs but also encourages continuous engagement and investment in the community’s digital assets .
Exclusive Digital Drops: Strategically release digital collectibles during significant games or events, available directly through the OSU+ platform. These drops aim to celebrate and commemorate key moments in OSU sports, enriching the fan experience and adding unique value to the fan’s digital collection .
Virtual Tailgating and Watch Parties: Organize virtual tailgating events and watch parties for away games, using platforms like Discord to stream games live and create a shared viewing experience. These events help maintain and build fan enthusiasm, even when they cannot attend games in person .
PHYGIDAL
Phygital Engagement Strategy
The OSU+ Phygital Engagement Strategy creatively merges the tangible and virtual, offering fans unique, NFC-enabled collectibles that bridge physical items with digital experiences. This integrated approach not only deepens fan engagement but also enhances the collectible value through digital interactivity.
Key Activities
NFC-Enabled Phygital Collectibles: Deploy a range of NFC-enabled merchandise such as apparel, hats, and limited-edition memorabilia that connect with the OSU+ app to unlock exclusive content, rewards, and digital experiences.
Launch of Interactive Collectible Series: Introduce a series of collectible cards and vinyl toys that fans can collect and interact with digitally. Each item will feature unique digital content accessible via embedded NFC tags, enhancing the physical collecting experience with digital enhancements.
Real-Time Digital Twins for Physical Items: For every physical item purchased or acquired at events, offer a digital twin in the OSU+ ecosystem. These digital twins allow fans to view, share, and trade their collectibles online, connecting the physical experience with the digital community.
Exclusive Digital Content Access: Use phygital items as keys to unlock special content areas within the OSU+ platform, such as behind-the-scenes videos, special interviews, and historical archives, making each physical purchase a gateway to deeper digital engagement.
Trade and Exchange in a Dynamic Marketplace: Facilitate an active secondary market where fans can trade both the physical and digital aspects of their phygital items. This marketplace will support fan interaction, drive community engagement, and maintain the value and excitement around the OSU+ collectibles.
Concept + Action = Reality
LAUNCH TIMELINE
LATE MAY 24'
- Official Program and Partnership Announcement
- Joint Press Release
- Early Access OptIn with Contest Entries
- Soft Launch: Initiate social media presence and open community Discord server to begin engaging with early adopters.
July
- Helmet and Sticker Claiming: Fans start their personalized journey by claiming their initial Buckeye helmet and collectible stickers.
- Founder's Token Drops: Exclusive NFT drops for early supporters, granting special access and future benefits.
- These will be free and the first tokens to hit the MP.
August
- Vinyl Toy 1st Presale: Launch of the first series of collectible vinyl toys.
- Back to School Contests and Achievements dropped and promoted to students.
- Target of Partnership Announcement with Former Ohio State Quarterback and NFL All-Star, CJ Stroud: Officially unveiling the collaboration with star player CJ Stroud to boost fan engagement and program visibility.
September
- Football Kick-off Experience Tokens: Distribution of tokens that offer unique game day experiences.
- Experience Drops: Release of game tickets for highly anticipated football games.
- First Smart Posters: Introduction of interactive posters with NFC capabilities that link to digital content.
October
- OSU+ Tailgate Party: Host a large-scale tailgate party featuring player guests, enhancing game day experiences.
- Campus Raids and Community Meet-Ups: Begin regular community engagement events both on and off campus to maintain and grow fan involvement.
- Road Game Tailgate and Ticket Tokens: Offer tailgate experiences and ticket tokens for away games to maintain fan engagement throughout the season.
November
- Special Local Event: Host an exclusive event for members in the local community.
- Major Ohio State vs Michigan Activations: Deploy significant promotional activities and special content for the OSU vs Michigan game, one of the most anticipated events of the season.
- Second Pair of National Championship Tickets Reward Drop
December
- Buck Icons Launch: Release of Buck Icons, adding a significant new layer to the digital collectibles within the OSU+ ecosystem.
Make it happen
Tech + Talent
Below is an outline of key platforms and services that combined will provide a complete managed solution for the industry.
Fully White-Label NFT Marketplace
Existing NFT Marketplaces and Blockchain products were built for the crypto and technical segments, not major brands and traditional consumers. We offer practical, scalable solutions that merge the best of what brands are comfortable with now and the utility of a web3 future.
- A fully-vetted NFT platform designed for major teams and brands that is ready now.
- Complete compliance around all major leagues, conferences, etc., and FinCEN for AML, KYC, and other regulations.
- Features and functionality to help clients navigate NIL based on the latest rules.
- No need for customers to have a digital wallet or cryptocurrency to purchase and trade NFTs.
- Zero gas fees for customers or clients.
- Complete primary and secondary marketplace seamlessly integrated into one system and experience.
- Payment to customers in USD with no worries of fluctuating cryptocurrency pricing.
- NFT artists and video production teams on staff to make original content while optimizing your existing footage.
- A team to handle customer service, platform management, account services, and content production at scale.
We are the only full-service NFT solution designed to make it easy for major organizations and teams.
VIP Web3 Loyalty Club
A first-of-its-kind membership site that utilizes our community engagement and gamification tools to capture and monetize the broader international community of fans and enthusiasts who can participate in various ways.
This platform is the same system trusted by over 35 major brands and Universities.
- Completely custom website with fully functioning pages, blog, checkout, advertising, and critical and beneficial features.
- Tier-based Membership levels allow you to gate content and access based on paid access.
- Complete Customer CRM with comprehensive data collection and personalization.
- Payout in USD to the bank account of your choice monthly.
- Full content gamification allows you to reward members with exclusive content based on participation not just purchase opening access to a much broader range of demographics.
- NFT primary and secondary marketplace seamlessly integrated into Membership site and experience.
- Designers and video production teams on staff to make original content while optimizing your existing footage.
- A team to handle customer service, platform management, account services, and content production at scale.
This platform will allow you to sell and monetize sponsorship via our 30+ placement areas and actions.
